Client
LHOptica
Service
Brand Identity, Social Media, Web design, Photography
LHOptica is a business focused on the sale of lenses, glasses, accessories related to visual health and optometry services for children and adults.
For this brand, we worked with the letters C and A in lower case, forming a lens. The sans-serif typefaces were chosen, with a regular stroke. In addition, a handwritten signature similar to the original signature of the business owner, Lida López, was added.
For the color palette, we start from the concept of light refraction that applies when light reflects off the lenses.
We opted for the predominance of white, over pastel tones, bringing delicacy, cleanliness and elegance to the brand. Additionally, organic gradients were used, which gives it a fresh and somewhat youthful touch.
