Client
Xorbet – Laboratorio heladero
Service
Brand Identity, Packaging and Photography
Xorbet is an artisan ice cream parlor focused on the production of international flavors with highly innovative local products. In addition, it has a vision of sustainable and ecological production.
For the brand design, the name of the business was taken as the basis. The term Xorbet comes from the Arabic Xarab and was changed to the Turkish Xorbet which means sorbet, water ice, origin that is expressed in the font.
In the packaging design, a cane bagasse container was developed following the ecological values of the brand.
In the mother label we capture the trajectory and sources of inspiration of the founder of Xorbet, taking icons from several significant countries for her: New York, Italy, France, Spain and Ecuador.
For the set photography, a tropical concept was taken based on the flavors of ice cream.
